Browsing by Keywords "mobile marketing"

Now showing items 1-8 of 8

  • Mobile marketing: the role of sms in advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsoukliki, Sofia
    Thesis advisor: Antonaki, Maria
    Publication Date: 19-03-2010

  • Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpampali, Dimitra; Stefanidou, Ourania
    Thesis advisor: Kapantaidakis, Iwannis
    Publication Date: 21-01-2014
    The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ...

  • A study of integration of mobile technology and IMS for data exploitation and innovating marketing strategies development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tampakaki, Anna
    Thesis advisor: Mastorakis, George
    Publication Date: 31-05-2013
    This thesis focuses on the study and development of innovative marketing strategies that result from the integration of IMS and new mobile technologies. For this purpose, the thesis uses three basic tools, IMS, mobile ...

  • Review of mobile marketing applications using mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulou, Charalampos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-10-08
    The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ...

  • Study for performance of marketing techniques through application of smart mobile devices.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouka, Lores
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-21
    The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ...

  • New forms of business functions, the case of mobile marketing in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Antonakis, Ioannis
    Thesis advisor: Schoinotakis, Nikolaos
    Publication Date: 17-10-2013
    In recent years the development in the use of mobile phones is booming. From simple voice telephone devices, mobile phones have now become absolutely necessary items of daily use and information. Their functions continuously ...

  • Program for the cafeteria of TEI of Crete-branch of Chania via bluetooth.

    T.E.I. of Crete, School of Applied Sciences, Department of Electronic Engineering
    Authors: Mouratis, Pantelis
    Thesis advisor: Zervoudakis, Antonios
    Publication Date: 10-02-2009
    In this study an application of bluetooth marketing method is presented concerning the informing procedure of students and administrative-teaching staff for the daily food program offered in Cafeteria of TEI of Crete in ...

  • Viral Marketing and its development within Marketing via mobile devices (Mobile Marketing)

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bezani, Anna; Kalarouti, Elisavet; Liatsi, Lamprini
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-05-18
    This thesis deals with viral marketing, a very effective method for promoting products and services, used by many enterprises, sometimes effectively, sometimes not. Viral marketing designed to create 'buzz' around a business ...