Browsing by Keywords "neuromarketing"

Now showing items 1-2 of 2

  • Big data analysis based on advertising campaigns and marketing strategy.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Arvanitis, Panagiotis; Gourniezakis, Dimitris
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2023-07-28
    In today's era, advertising and marketing have taken an essential part of everyday life, so as expected they have also taken a critical role in all large businesses/companies. Using the data analysis technique we mine ...

  • The power of psychology to consumers.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chontou, Maria-Vasiliki
    Thesis advisor: Markaki, Smaragda
    Publication Date: 2023-10-25
    This bachelor thesis explores in depth the power of psychology in shaping consumer behavior and its influence on marketing techniques. A comprehensive literature review was conducted to examine the complex relationship ...