Browsing by Keywords "online marketing"

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  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...

  • Study of the technique of affiliate marketing, the present and the future of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Oikonomopoulou, Christina; Fampiola, Nikola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-10-2012
    It is a fact that in recent years, rapid developments in telecommunications and information technology led to the development of networks and especially the prevalence of the Internet. Commercial use of the internet has ...