Browsing by Keywords "product placement"

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  • Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaza, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 24-04-2012
    Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ...