Browsing by Keywords "promotion"

Now showing items 1-20 of 20

  • Adoption of technologies and practices from greek e-shops.

    H.M.U., MSc in MBA for Engineers
    Authors: Tzagaki, Eleni
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2021-11-19
    This thesis studies the level of adoption of factors and practices that are developed and used by Greek e-commerce websites. The study was conducted in order to evaluate factors that affect User's experience during the ...

  • Develop a methodology for determining of the optimal mix of promotion for a business of the Prefecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Goniotakis, Nikolaos; Tzimpoukakis, Vasileios
    Thesis advisor: Dimou, Eirini
    Publication Date: 13-06-2014
    This thesis was implemented in order to investigate and determine the optimal mix of promotion for a business of the Prefecture of Heraklion, Crete on local media, giving the possibility of and information to the company ...

  • Web applications made by real-time 3D graphics and their utilization in an ultimate marketing campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christoforou, Garyfallia
    Thesis advisor: Perakakis, Emmanuel
    Publication Date: 21-01-2014
    This thesis has been developed following systematic processing of sources related to specific literature relevant to e-commerce, applications of two-dimensional and three-dimensional graphics and the analysis of some already ...

  • Promotion possibilities of Cretan traditional products through internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lamprakis, Panagiotis; Tsaparidi, Styliani
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 01-11-2012
    This thesis aims to investigate the attitude and the preferences of the Greek consumers regarding the online promotion of the Cretan traditional products. The first part of the thesis presents an overview of existing ...

  • Augmented promotional video of TEI Crete.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Stamatakis, Georgios
    Thesis advisor: Malamos, Athanasios
    Publication Date: 2016-09-05
    The following thesis is about creating a promotional video for TEI of Crete. In the theoretical part are analyzed step by step all the stages of production leading to the final version of the audiovisual material, like the ...

  • The dissemination and benefit of organic food in the general population

    T.E.I. of Crete, School of Agriculture, Food and Nutrition (STeGTET), Department of Nutrition and Dietetics
    Authors: Kladitis, Dimitris
    Thesis advisor: Psaroudaki, Antonia
    Publication Date: 2016-08-31
    This paper examines organic products, merchandised in the market and the benefits of organic food in the public health as well as in the environment. Organic food does not contain chemicals and protects the environment. ...

  • Policy of marketing in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Koutroumpaki, Maria
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 12-09-2014
    This thesis studies the tourism product and its path to the distribution channels of the tourism market. It also lists the various policies of its promotion. Advertising and public relations, which are found to be the ...

  • The promotion of tourist accommodations on the internet (social media).

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Salla, Dimitra
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2023-12-07
    The thesis entitled "The Promotion of Tourist Accommodation on the Internet (Social Media)" offers a comprehensive analysis of the promotion strategies for three accommodations, namely Villa Liljana, Villa Salla and Villa ...

  • The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskolias, Ioannis; Androulakis, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ...

  • Study for the online promotion and sale of agricultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aslan, Sonia; Charina, Stella
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 04-11-2015
    The assignment is completed in three lessons. The first represents an introductory lesson, the second is referred to the types and components of the e-commerce and to the existed situation in Greece, while the third lesson ...

  • Tourism and its contribution to the development of the greek economy. Modern ways of promoting the greek tourism product

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Zervou, Konstantina; Zervoudaki, Vasiliki; Koukouraki, Ioanna
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-04-18
    This project aims to determine the concept of tourism, its contribution to the development of the Greek economy and in shaping the public finances of the country, presenting alongside modern ways of promoting Greek tourism ...

  • Organizing and operation of a bar. Case study "Promoting local products through the bar".

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Angelou, Panagiotis
    Thesis advisor: Apladas, Georgios
    Publication Date: 2020-06-16
    Globalization has greatly affected the global market. Greece has not been left unaffected as there has been a sharp increase in imports, a decline in exports and a decline in the manufacturing industry. In recent years ...

  • Multimedia promotion of tourist destinations and development promotional video for Agios Nikolaos.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Ymerai, Giochana; Ymerai, Kristiola
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2023-02-03
    This thesis was created for the purpose of multimedia promotion of tourist destinations and the creation of an advertising video for Agios Nikolaos of Crete. First we will talk about the concept of e-tourism, about tourism ...

  • Promoting new agricultural products produced in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Botsoglou, Dimitrios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 16-11-2015
    The goal of this present study is to examine the consumption processes, behavior, preferences and trends of the Greek market, in response to the agricultural products of Greece in nowadays. More specifically we performed ...

  • Promotion and consumer behavior. Case Study, Toyota Auris.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plesti, Filio
    Thesis advisor: Antonaki, Maria
    Publication Date: 01-12-2008

  • Modern way of promotion of greek tourism and its contribution to the development of the greek economy

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Theodoraki, Anna; Syrigos, Evangelos
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-05-24
    The Greek tourism is one of the most important sectors of the Greek economy. Annually contributes about 20% of GDP. The issue of promoting Greek tourism is of great importance especially under the influence of economic ...

  • E-sports, their rise and the chances that are given in marketing.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Syliris, Nikolaos; Tsalimoglou, Dimitris
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-06-05
    The purpose of this paper is the analysis of e-sports and the impact they have and as a result the perspectives that are opened regarding their marketing. During the approximately 70 years that computer games have been ...

  • Techniques for promoting commercial enterprises through social networks.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Foukaraki, Anna
    Thesis advisor: Malamos, Athanasios
    Publication Date: 2017-05-03
    In this thesis, we are presenting an examination of social networking media, with a particular focus on Facebook. Specifically, we will examine its potential usage by an enterprise, the social groups to which it is directed, ...

  • Internet marketing in modern hotel units.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kotsaki, Bariam
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-04-05
    The Internet has changed the way businesses of all kinds operate and the same goes for hotels. The Internet is a distribution channel. In Greece, most hotels use the Internet to be more competitive. In the context of ...

  • The marketing of Greek rural traditional products: The case of the bee and its products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christakis, Emmanouil
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 15-09-2015
    The apiculture is a potential for rural industry with significant contribution to rural economy. The recognition of multilevel contribution has led to the need for further development and promotion of apiculture products ...