Now showing items 1-2 of 2

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...
  • The historical evolution and the using of the poster in advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Markou, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 21-01-2014
    The poster in their older form they were drawn in the hand by painters as the publicity in the course they were improved continuously because what they had undertaken professional commercial artists. Last year her development ...