Browsing by Keywords "publishing press"

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  • Strategy marketing of international magazines in Greece and their adaptation rate in the local market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pantazopoulou, Ioulia-Maria; Pantazopoulos, Nikolaos
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    Major purpose of particular dissertation, it is actually to record and analyze the various marketing methods and techniques used by Managers of International Magazines in Greek local market. More specifically, inside this ...