Browsing by Keywords "purchasing behavior"

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  • The influence of social media in the progress of consumers purchase decision.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Varouma, Kalliopi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-03-08
    Τhe social media have become an everyday habit of our lives. More and more people of all ages worldwide are using social media regularly to communicate, get information and entertainment. Marketers of every company take ...