Browsing by Keywords "services marketing"

Now showing items 1-5 of 5

  • E-marketing: promoting tourism product online.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Foukaraki, Eleftheria; Anagnostopoulos, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 27-11-2013
    The constant and rapid advances in technology and use of Internet are bringing new opportunities in tourism promotion highlighting the necessity of using more efficient and " smarter " methods to attract tourists and ...

  • Mix Marketing of banks - The Greek reality.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Gerogiannaki, Irini-Evangelia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 02-08-2012
    In the current season, Marketing with all its activ ities, submerges the everyday routine of all person s. All markets and services of products deal with all these ways which will attract more consumers so that they increase ...

  • The influence of social networks in marketing products and services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mortoglou, Nikolaos
    Thesis advisor: Spanakis, Antonios
    Publication Date: 19-06-2014
    Social media (social networks) are, today, a growing share of information and communication, while classified most powerful methods in marketing products and services of a business or even re-growth. The use of social ...

  • Hotel marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Ventouri, Maria; Karatzoglou, Anastasia
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2018-05-18
    Greek economy is based on tourism basically. That happens due to the fact tourists seem to prefer our country. In order to cover this request, there are a lot of types of accommodations as mainly hotels. The previous years ...

  • Marketing of services as a way of economic growth. Investigation of preferences, attitudes and behavior of Greek tourists in the context of improvement of the Greek touristic product as a way out of the economic crisis and improvement of living standards.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papageorgiou, Vyronas
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-06-26
    Services as a separate part of goods has been extensively studied by the academic community. In the case of tourism finds application because of the nature of the tourism industry and the theories of marketing of services ...