Browsing by Keywords "social network"

Now showing items 1-2 of 2

  • Study for the utilization of social media by companies as an effective advertising tool.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskalaki, Georgia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-14
    The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ...

  • Study of advertising via mobile utilizing social networking platforms.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Sourtzinou, Stefania-Dionysia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-10-20
    The main purpose of this paper, is about the collection, presentation and data analysis bounded under the study of advertisements via mobile utilizing social networking platforms. This paper, in order to be considered ...