Browsing by Keywords "social media"
Now showing items 1-20 of 82
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Big data analytics and knowledge discovery through location-based social networks (LBSN).
T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
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Publication Date: 2018-09-13Current research argues that the use of social networks can be a dominant resource for acquiring valuable knowledge about tourist destinations through the collection of data from Location-Based Social Networks (LBSN). This ... -
Design and implementation of a hotel reservation front-end with social-media and customized web service.
H.M.U., School of Engineering (ScENG) MSc in Informatics & Multimedia
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Publication Date: 2023-07-10In the last decades, rapid technological development has caused radical changes in the hotel booking process. From the traditional method where the customer booked a hotel via their physical presence to the accommodation ... -
Design and implementation of e-commerce application with display system of products in social networks.
T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
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Publication Date: 2020-06-05E-commerce applications are beneficial either for buying or selling products through Internet. Users from every place in the world can enter to an e-commerce application at any time and buy online products both quickly and ... -
Digital marketing and communications: communicating company messages through digital channels. Case studies and monitoring of results.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26This study addressed the concept of digital marketing and communications through digital channels. There was a reference to case studies and results monitoring capabilities. Also, the Internet was reported that today is ... -
The impact of new technologies on the behavior of Greek tourists
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The current thesis refers to Greek tourists in connection with new communication technologies. Over the last few years the internet has impressively changed everyday life. Therefore, the main purpose of this thesis is to ... -
The use of social media from Higher Education Institutions in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The use of social media can satisfy the needs of buyers and sellers. Candidate buyers are looking for additional information about products and services available through social networks. In the case of the provision of ... -
Influencer marketing: what it is and how it is used by advertisers.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2020-07-16The influencer marketing, or marketing of influence leverages an already established purchasing community that has built an influencer, so the final campaign is performing better in the shortest time possible while traditional ... -
The addiction of young people in Athens age 18-26 in the media of social networking and the relationship with the feelings of loneliness and social alienation. Prevention and treatment from social work.
Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
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Publication Date: 2021-08-31The aim of this thesis is to refer to social media and give prominence to the consequences of their use in young people. Through the research conducted on people 18-26 living in Athens, a correlation is sought, either ... -
Opinion mining from data of social media by probabilistic logic reasoning.
H.M.U., School of Engineering (ScENG) MSc in Informatics & Multimedia
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Publication Date: 2020-09-23This thesis studies opinion mining from social media with probabilistic logic reasoning. Twitter is one of the most active social networks, with millions of tweets sent daily, where multiple users express their opinion ... -
Recommender systems and community detection in graphs.
T.E.I. of Crete, School of Engineering (STEF), PPS in Informatics and Multimedia
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Publication Date: 2018-09-12This thesis consists of two parts. The first part presents an overview of the literature and the proposals that exist in general, with which techniques work, what properties each one has, the pros and cons of each method, ... -
Social analytics from popular social networking services.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2023-03-28This paper focuses on the analysis of the statistics (Analytics) that we derive from Social Media. As we all know, the use of social media has increased significantly in recent years. Millions of users from all over the ... -
Social media marketing in the cosmetics market.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-09In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ... -
Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ... -
Social media marketing. The exploitation of social networks and gadgets in the context of marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ... -
Development of a sentiment analysis web application in twitter data using TensorFlow framework.
Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
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Publication Date: 2021-09-08As part of this dissertation, we present the design of an online application, which categorizes Twitter texts based on emotion, using data analysis. To understand this application, the terms Twitter and tweet, Social Media ... -
Development of the social network of students of the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24Man is a social being. From his appearance, he joined in groups with common interests and goals. He is constantly seeking to joining - recognition by groups - friends. The first means, cultivated the sociability of a ... -
The effect of social media in tourists' behavour.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ... -
Human resource management. The effect of the strategic marketing and the effect of the social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-25This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ... -
Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media?
Η.Μ.U, School of Health Sciences (SHS), Social Work Dept.
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Publication Date: 2020-12-23The present thesis is entitled "Addiction and social media. How is the social life of the students of the Department of Social Work of the University of West Attica affected by the use of social media? ". It aims to refer ... -
The Impact of Social Media on Dietary Choices, Emotions around Food Consumption, and Body Image in Adolescents and Young Adults.
Η.Μ.U, School of Health Sciences (SHS), Nutrition and Dietetics Sciences Dept.
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Publication Date: 2022-06-20In recent years, social media users come across with nutrition and body-related content, which is uploaded on professional and non-professional social media accounts. The purpose of this study is to investigate the effcet ...