Browsing by Keywords "social media marketing"

Now showing items 1-7 of 7

  • Impact of social media on the growth rate of an enterprise.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simo, Theodoros
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2022-11-25
    Entrepreneurs enhance their level of “social capital” through social networks, since a wide range of social relations entails a corresponding benefit and support to his business. It should not be overlooked that entrepreneurs, ...

  • The importance of web presence of a municipality for tourism promotion. The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Panteli, Artemis
    Thesis advisor: Perakakis, Manos
    Publication Date: 06-06-2014
    The local authorities are the official government representatives of a region. These authorities apart from having administrative goals for tha social and economic development of an area, they also set some goals for the ...

  • The adoption of digital marketing from the greek companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Athanasiadi, Anastasia; Sfyraki, Maria
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2019-03-21
    From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ...

  • Use of instagram in product advertising and promotion.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Chaireti, Foteini
    Thesis advisor: Perakakis, Manos
    Publication Date: 2020-04-05
    This research aimed to study people’s views on the use and the reasons for using Instagram. For the study of the topic, the quantitative approach was selected using a questionnaire. A convenience sample of 94 citizens was ...

  • The use of social media marketing by catering businesses.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Grypari, Chrysi
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2023-05-29
    This thesis focuses on the study of the use of Social Media Marketing by Catering Businesses. Furthermore, the methods of digital marketing and social media marketing by modern businesses are analyzed. There is an extensive ...

  • Methods of advertising and use of advertising on websites of Greek online stores.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Simitzis, Ioannis
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2021-03-16
    In the present work, reference is made to what advertising is, in its historical development, in what advertising is in Greece, in the methods used by various companies and in their techniques, while at the same time its ...

  • The Potential of Social Media Marketing as a new dynamic way of promoting products and services online. Study opportunities, practices and applications in on-line campaigns in Greece and abroad. Implement selected practices as part of an advertising campaign.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Plesti, Eleni; Stamou, Evagelia
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 17-05-2013
    Social Media Marketing is a new type of marketing, which is addressed mainly to younger consumers. It combines a variety of different trends of marketing that come from the expansion – development of Internet and Social ...