Browsing by Keywords "sports marketing"

Now showing items 1-6 of 6

  • Sports marketing : the case of Athens Classic Marathon.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsoulaki, Dimitra; Theochari, Eleni
    Thesis advisor: Karagiannidis, Ioannis
    Publication Date: 07-05-2015
    Athletics nowadays attract interest of a significant share of the population in the developed societies. The sports marketing is a new area for the scientific study and claims a particular scientific and professional ...

  • Sports marketing and advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Palli, Ioanna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 26-11-2014
    This graduation thesis aims to approach the positive aspects of sports marketing and of its advertising. It analyzes how the sports product is improved through marketing, advertising and sponsorship. On the other hand, ...

  • Sports tourism and sports marketing from the ancient Olympics, until the contemporary strategic for developing sports tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kosari, Leoni; Pogia, Aikaterini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 29-03-2012

  • Determination of the degree of influence of sports marketing on the behavior of the sports consumer in Greece. Case study of young people aged 16-26 years old.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kyriakopoulos, Konstantinos; Tsapalas, Georgios
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-20
    This paper, determines the degree of influence of sports marketing on the behavior of the Greek consumer, the general social phenomenon of consumer behavior is analyzed. Sports marketing is a distinct part of marketing due ...

  • The sponsorship in the field of sports marketing and sport consumer behavior. Case study: Vodafone, official sponsor of Olympiacos .

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiomi, Anna
    Thesis advisor: Antonaki, Maria
    Publication Date: 08-09-2009

  • Sports Marketing. Case Study: Olympiacos F.C.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Bekrakis, Apostolos
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-11-09
    The size of the sports industry in 2011 is estimated to have exceeded a value of € 273 billion. The same year, advertising spending worldwide totaled € 506 billion. The above figures show that sports and marketing are areas ...