Browsing by Keywords "standard of living"
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Marketing of services as a way of economic growth. Investigation of preferences, attitudes and behavior of Greek tourists in the context of improvement of the Greek touristic product as a way out of the economic crisis and improvement of living standards.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-06-26Services as a separate part of goods has been extensively studied by the academic community. In the case of tourism finds application because of the nature of the tourism industry and the theories of marketing of services ...