Browsing by Keywords "strategy"

Now showing items 1-20 of 23

  • Management and administration in health services.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Kesidis, Alexandros
    Thesis advisor: Arakadakis, Georgios
    Publication Date: 2020-03-13
    The present thesis addresses the issue of "Management and Administration in Health Services", examining through the case study their implementation at the General University Hospital of Patras "All Holy Theotokos the ...

  • Competitive strategies and fundamental ability in an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Katsarou, Georgia; Pliaka, Nikoletta
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2016-12-07
    The aim of this study is to present the most representative competitive strategy according to the requirements, conditions and tools available to each company as they are shaped by the environment in which it occurs. ...

  • Outbound tourism needs diagnosis and strategy proposals for travel agents in Crete.

    H.M.U., School of Management and Economic Sciences (SMES), MSc in Hospitality and Tourism Management
    Authors: Maliarou-Agkouraki, Aikaterini
    Thesis advisor: Katharakis, Michail
    Publication Date: 2022-05-18
    In post-covid era, with the war in Ukraine raising the prices and the “pie” of outbound tourism market shrinking, travel agencies in Crete have to intervene dynamically, creating new, diversified and innovative proposals ...

  • Dimensions of SMEs entrepreneurship in Heraklion of Crete.

    H.M.U., MSc in MBA for Engineers
    Authors: Vrysanakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2020-05-12
    This thesis was designed to explore the dimensions of SMEs through a case study on the business readiness of Heraklion Crete businesses. The first part of the thesis presents the theoretical background for entrepreneurship, ...

  • International economic relations and the strategic position of Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsatsaronakis, Ioannis
    Thesis advisor: Sfakianakis, Emmanouil
    Publication Date: 28-02-2008

  • Internationalization of business and marketing strategies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paliaroutis, Evangelos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2017-01-26
    Within an increasingly internationalized economy where markets tend to be more and more stronger interdependence, business penetration into new markets is a catalyst for their development, as thus can provide the necessary ...

  • Acquisitions and mergers.

    T.E.I. of Crete, School of Management and Economics (SDO), PPS in Accounting and Auditing
    Authors: Afentouli, Eirini-Efrosyni
    Thesis advisor: Terzakis, Dimitrios
    Publication Date: 2018-06-05
    In modern reality, the business environment has turned into a global arena in which the economic units as a whole are forced to operate in markets outside their national borders due to the interconnectedness of the economies ...

  • Implementation and evaluation of the entrepreneurial discover process within the framework of implementation of the smart specialization strategy in the Region of Crete.

    T.E.I. of Crete, School of Engineering (STEF), IPPS in MBA for Engineers
    Authors: Daskalaki, Chrysi
    Thesis advisor: Katharakis, Michalis
    Publication Date: 2020-04-08
    The present work aims to deepen the process of implementing the entrepreneurial discovery in the framework of the implementation of the Smart Specialization Strategy in the region of Crete. In particular, the methodology ...

  • Methods of promotion and use of innovative advertising actions on internet websites.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Sfakianaki, Sofia
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2022-09-27
    In our rapidly developing world, advertising is a primary source of information, awareness, and consumer influence for a product of service. For decades now, through advertising, and more specifically through innovative ...

  • Strategic development methods for tourism businesses. Their role for the timeless attraction of customers and their satisfaction.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kalantzi, Konstantina; Papachatzaki, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 28-02-2008

  • The networks and the partnership formations as ways of creating a competitive advantage for small and independent cheese-dairy products enterprises.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Milathianaki, Maria; Moskiou, Angeliki-Evangelia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-07
    The purpose of this thesis, as evidenced by its title, is the study of small and independent cheese and dairy enterprise and whether the networking and clusters could create a competitive advantage to them, against big ...

  • Factors influencing the strategic promotion of condom industry in the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Nikolaidi, Christina
    Thesis advisor: Zerva, Magdalini-Violeta
    Publication Date: 28-04-2009

  • Growth strategies of the small-medium corporations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Veloni, Konstantina; Zatse, Eirini
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2019-10-17
    The scope of this Master Thesis is to study the growth strategies of the small-medium corporations. At the early chapters we introduce the basic definitions and values of the corporate strategy, of the mission and the ...

  • Development strategies for small and medium sized enterprises in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Apokotou, Anna; Mavromanolaki, Chrysi; Papadaki, Emmanouela
    Thesis advisor: Anastasakis, Andreas
    Publication Date: 2017-12-19
    Small and Medium-sized industrial enterprises (SMEs) are the cornerstone of the economic and social improvement in a country, as they contribute to the general improvement in business competition and innovation. One of ...

  • Development strategies in cultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koukoula, Aristea; Moutsa, Nertila
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2016-09-29
    The aim of the present final work is to highlight the role of strategy and its importance of the application in business to gain competitive advantage. Through the internal and external environment are presented the strengths ...

  • Development strategies in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Miranta, Marina -Tzoi; Michos, Charalampos; Papadakis, Dimitrios; Partsinevelos, Emmanouil
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-07-10
    This thesis examines the importance of business strategy. As a business to function it efficiently needs to have goals and resources based on a properly designed plan, to succeed in the competitive environment, so the ...

  • Strategic logistics decisions in the supermarkets sector.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Management Science and Technology Dept.
    Authors: Vakinti, Andriana
    Thesis advisor: Skouloudakis, Emmanouil
    Publication Date: 2021-12-13
    In the supermarket sector, inventory management is a valuable tool for the day-to-day operation of stores in terms of cost and consumer service. Intense competition, market globalisation and the digital economy are just ...

  • Diversification strategies in order to obtain a competitive advantage.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kapsoulios, Michail; Stergiou, Alexandros; Stergiou, Antonios
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-07-03
    As each author sees from his point of view the concept of strategy, there is not only a definition for strategy. However, one of the most eminent scholars of the business strategy, Porter, expressed that strategy is "the ...

  • Smart specialization strategies. Case study: The region of Crete.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Dimaki, Panagiota; Zacharioudaki, Anna-Maria
    Thesis advisor: Papamichail, Georgios
    Publication Date: 2020-03-31
    The purpose of this thesis is to study and understand "Smart Specialization Strategies (RIS3)". In this context, attention will be given to RIS3 at t the Greek and European levels. The region of Crete has been selected as ...

  • Expansion strategies abroad.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Androulidaki, Georgia-Rafaela; Gavallias, Emmanouil; Bonataki, Manolia
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-11-24
    This thesis was aimed at presenting the strategies for expansion of certain organic businesses abroad as well as examining the prospects for the development of Greek organic products abroad. In order to achieve the purpose ...