Browsing by Keywords "stratergic marketing"

Now showing items 1-6 of 6

  • Strategic marketing analysis in the internet for three leading cosmetic companies in the world.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ntouroupi, Christina
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 14-12-2011
    In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ...

  • Human resource management. The effect of the strategic marketing and the effect of the social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Ioannou, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-07-25
    This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ...

  • The development, use and business strategy planning of the Social Media Monitoring technique.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gerakaris, Georgios
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 04-11-2015
    Social networks are important means for communication, engaging millions of users around the globe. For enterprises in particular, being present and aware of what is discussed on these communication channels about their ...

  • The influence of online reviews on the provided customer service and on the management strategies of hotels.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Meletsi, Aikaterini
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-25
    The purpose of this dissertation was to investigate the affect of online reviews on the quality of the provided service and on the design of the marketing management of the hotels. The dissertation was formed in five ...

  • The role of marketing in Greek enterprises. A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papantos, Dimitrios
    Thesis advisor: Giannakopoulou, Eleni
    Publication Date: 13-07-2014
    Nowadays, the main and basic factor for the avoidance and the resolve of economic problems is the attempt of creating a correct policy of visible objectives and well business organization. The researches have shown that ...

  • Social media in hotel business strategy: the case of Santorini island.

    Η.Μ.U, School of Management and Economic Sciences (SMES), Business Administration and Tourism Dept.
    Authors: Zorzou, Theologini-Georgia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2020-05-22
    The purpose of this thesis is to highlight the impact of social media on tourism industry in the island of Santorini. Firstly, a theoretical background of Marketing is presented in general followed by a more detailed ...