Browsing by Keywords "word of mouth"

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  • Factors influencing the virality of a product or service on social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Balantinaki, Eleftheria
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2019-11-13
    In an era of integrated marketing communications, there are more and more ads or promotions that can go viral, so it is important for advertisers to understand which campaigns are most likely to benefit from showing online ...