Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "advertising"

Now showing items 21-40 of 69

  • The effectiveness of advertising by the phone on the internet market and fixed telephony.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Anyfantaki, Eirini; Kiagia, Charikleia; Odyseaki, Athina
    Thesis advisor: Neonaki, Filia-Maria
    Publication Date: 29-01-2013

  • Women as a tool for advertising agencies in Greece. How female consumers are influenced.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kontaxaki, Maria
    Thesis advisor: Zerva, Magdalini-Violeta
    Publication Date: 04-05-2010

  • Advertising on e-commerce.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Markogiannaki, Aikaterini
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 29-02-2008

  • Advertising in television and radio: from theory to action.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Tsali, Polyxeni
    Thesis advisor: Orfanos, Ioannis; Psycharaki, Ourania
    Publication Date: 10-12-2010

  • Advertising as a means of awakening for the issue of AIDS.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mpratopolulou, Evangelia
    Thesis advisor: Mpotonaki, Anna
    Publication Date: 21-12-2009
    The present study is dealing with the way advertisement can become effective at enhancing the awareness over the extremely important issue of the HIV virus. As a case study, over which this research was based, the successful ...

  • Evolution and contribution of electronic advertising in the development of companies. The case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Konstantinou, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 22-11-2011

  • The evolution of advertising on greek TV

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Karyakatzis, Ioannis; Barlas, Nikolaos
    Thesis advisor: Pachoulakis, Ioannis
    Publication Date: 2016-06-23
    By the acceptation of “advertising”, we mean the process of the consumers’ notification and influence over a purchasable product or service. More commonly, “advertising” means to ‘draw attention to something’, ‘to notify ...

  • The effect of advertising on alcohol use, involved students of TEI of Heraklion.

    T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
    Authors: Vavouri, Eleftheria; Galanakis, Manousos; Kaloudi, Sofia-Georgia; Panagi, Minas
    Thesis advisor: Dialynaki, Eleni
    Publication Date: 15-05-2015
    The present study examines the role of advertising as a factor involved in alcohol use. More specifically, it describes the way and the extent to which the role of advertising affects consumption. The research involved 400 ...

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...

  • The impact of advertisements on children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Rafti, Maria; Triantafyllou, Efstathia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-10-20
    Undoubtedly, advertising is a contemporary social phenomenon, which affects all people. Every day it dynamically invades the lives of everyone in various ways; the mass media, the internet, posters, the radio, etc. The ...

  • Consumer protection in trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: karagianni, Aggeliki
    Thesis advisor: Mpimpa, Emmanouella
    Publication Date: 27-06-2013

  • The attitude of young people aged 15-24 years across advertisements and advertising media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Alatzas, Nikolaos
    Thesis advisor: Dimou, Eirini
    Publication Date: 24-06-2015
    This diploma thesis was conducted to examine the influence of advertisements on young consumers, as well as their viewpoint on the subject, providing information to new business companies and advertising groups, concerning ...

  • The technology of augmented reality and its use in marketing. Techniques and methods of AR application development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutrelakos, Nikolaos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 21-10-2012
    The promotion of products always takes advantage of the latest discoveries and trends in technology. In recent years there has been a shift from traditional forms and ways of promoting products such as TV spots, brochures, ...

  • The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Daskolias, Ioannis; Androulakis, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ...

  • The use of media in promoting the business development and promotional video / animation to promote the department of business administration.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zannikos, Stavros; Maragkos, Antonios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 29-10-2015
    In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of 2-D animations ...

  • The use of humor and jingles in advertising. Strategic followed by advertising companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstratiadi, Aliki; Grydaki, Eleni
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 05-07-2011

  • Electronic services and applications in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Michalatou, Maria; Moulio, Oliana
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 16-12-2009

  • Web promotion of the food industry in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papadimitriou, Eleftheria
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 2018-07-19
    The current thesis researches and analyzes how the Food Industry in Greece, uses the new technologies of online multimedia, with which can now target more efficiently its selected target group, than with traditional media. ...

  • Radio commercial sound design.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Voinas, Sotiris; Gkilitsi, Despoina
    Thesis advisor: Kalozakis, Spyridon
    Publication Date: 05-10-2014
    This thesis has the objective to study the audio content on radio advertising and creating standards that lead to a successful outcome. By successful outcome we mean a final advertising with the ideal rates of impact and ...

  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...