Now showing items 61-69 of 69

  • Modern and traditional techniques of marketing on politics.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Karantonakis, Konstantinos-Emmanouil; Margiolakis, Dimitrios
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 24-09-2015
    Marketing is one of the most important and necessary tools nowadays, from which an organization can have profit. We will observe in time has evolved sufficiently all over the world, but in different rhythm in each country ...
  • Comparative study of advertising cases.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mika, Eleni; Savvoulidou, Eleni
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-12-13
    The advertising industry in our country is ornamented by the 1930 's, but the evolutionary path is placed in the postwar 1950s. In the 1960s the ad met dynamism, with the dissemination of the first manufactured consumer ...
  • Design and execution of a marketing plan in the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Michalopoulou, Vasiliki
    Thesis advisor: Komporakis, Emmanouil
    Publication Date: 28-02-2008
  • Design of the overall communication grid and the local promotion program of a tourism destination.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Apartoglou, Marianna
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 11-03-2011
  • Techniques of developing mobile apps and their application on marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaliakoudas, Athanasios; Dovrou, Sofia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Smart Phones have evolved and now every person needs them. This need for everyday use has impelled the companies to develop elements that surround Smart Phones, such as mobile apps, ads, ROM et cetera. The Smart Phone is ...
  • E-mail Marketing: using e-mail to reach your target audience and build customer relationships.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Moschovaki, Emmanouela
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 2016-09-05
    A key tool of eMarketing is e-mail marketing, the use of e-mail for sending newsletters to the subscribers. E-mail marketing is the Internet version of the traditional mail marketing which operated by sending advertisements ...
  • The electronic marketing in Greece and their influences οn businesses.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Savvidi, Anna
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2018-04-18
    In the framework of thesis of the Department of "Marketing and Advertising" of Higher Technological Educational Institution of Crete with supervisor Professor K. Mastorakis i have undertaken to analyze e-marketing in Greece ...
  • Tourism and social media.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Floros, Georgios
    Thesis advisor: Apladas, Georgios
    Publication Date: 08-07-2015
    The present study dealt with the question of social networking and electronic publicity in the field of tourism and was completed through four chapters. More specifically the first chapter dealt with publicity and tourism, ...
  • E-business and advertising through social networks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsarou, Georgia; Tafa, Tzoulia-Angeliki
    Thesis advisor: Rompogiannakis, Ioannis
    Publication Date: 30-03-2015
    The purpose of this thesis is to explore the interaction of e-business and the commerce through social mediacontribute into marketing, the projection of the businesses and the promotion of specific products. Also, there ...