Browsing ΤΕΙ Κρήτης / Tei of Crete by Advisor "Mastorakis, Giorgos"
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Business plan development on new technologies: The application capabilities and exploitation of interactive digital television as a medium of advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-03-2012The main objective of this dissertation is to develop a business plan of new technologies based on interactive digital television (iDTV) and IPTV. More specifically, the first stage includes an investigation, regarding the ... -
The impact off e-marketing and new technologies' on the consumer's buying behavior, during t the economic crisis period.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 03-06-2014Shopping online, a part of e-commerce, is dynamically progressing in world level, bringing lots of profits in businesses that are developing in this specific domain. This research tried to describe the Greek consumers’ ... -
The use of micro-social networking applications (Apps, eg Facebook Apps) in marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 28-02-2012Internet is the main source of information for a large number of users. In recent years, the development of social networking web sites and Internet has transformed information into a key component of modern marketing. The ... -
Wed sites promotion: Search engine optimization, promotional programs and results evaluation.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-02-2012From the mid of 1990's, the websites owners realized the power of a search engine in the web. Millions of users are exploiting search engines to find requested information via Internet. As a result, website owners began ...