Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Ζωγοπούλου, Μαρία"
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Neuromarketing, consumer’s psychology and the relation with digital marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
Authors: Zogopoulou, Maria
Thesis advisor: Mastorakis, Georgios
Publication Date: 2019-09-17For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...
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