Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Μαθιανάκης, Βασίλης"

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  • Public relations in modern enterprises and contemporary trends.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mathianakis, Vasilis
    Publication Date: 20-03-2012
    The purpose of this study is to examine the importance of Public Relations and their influence in modern companies. In order to furthermore understand the factors that make PR important, we conducted a secondary research ...