Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Πινακουλάκης, Νικόλαος"

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  • Techniques for successful direct sales.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Pinakoulakis, Nikolaos
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 2018-10-25
    An in-depth understanding of consumer behavior, and in particular the decision-making process of the product market, is of paramount importance to both the industry and the academic community. It allows suppliers to better ...