Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Kampitaki, Nikoleta"
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Τhe importance of the logo in branding.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
Authors: Kampitaki, Nikoleta
Thesis advisor: Trichas, Nikolaos
Publication Date: 2019-05-17In today's economy, brands are constantly confronted with great competition. This creates the need to form a fully representative identity to differentiate and increases their awareness. One of the main visual elements ...
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