Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Kampouraki, Anthi"
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Study of the impact of advertising on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
Authors: Kampouraki, Anthi; Kontorinaki, Ioanna
Thesis advisor: Trichas, Nikolaos
Publication Date: 2017-05-24In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ...
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