Browsing ΤΕΙ Κρήτης / Tei of Crete by Author "Vangeli, Aris"
Now showing items 1-1 of 1
-
Online advertising effectiveness of tourism advertising and its impact on consumers decisions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
Authors: Vangeli, Aris; Kefalas, Charis
Thesis advisor: Mastorakis, Georgios
Publication Date: 08-09-2015The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ...
This website uses cookies to ensure you get the best browsing experience.
Continue
More info