Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "λιανικό εμπόριο"

Now showing items 1-10 of 10

  • Are ideal storage conditions at the retail sale of cut roses for the improvement of their postharvest sustainability?

    T.E.I. of Crete, School of Agriculture, Food and Nutrition (STeGTET), Department of Agriculture
    Authors: Moulianaki, Paraskevi
    Thesis advisor: Fanourakis, Dimitrios
    Publication Date: 2016-07-12
    The low internal (intrinsic) quality of ornamentals, owing to the short vase life, is one of the main problems of the floriculture industry, resulting in lower prices and reduced exports. It is very likely that the problem ...

  • Evolution of merchandising and its importance for business. Case study: THE BODY SHOP.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaza, Dimitra
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 24-04-2012
    Trade constitutes a traditional and powerful sector of Greek economy and also Greek business entrepreneurship. The role of trade has been increased by many factors, among others, technological development, that supports ...

  • The effect of promotion in the customer behaviour in retail trail.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Rapanaki, Maria; Chalkiadaki, Argyro
    Thesis advisor: Kyrezis, Nikolaos
    Publication Date: 28-02-2008

  • Study of Drop Shipping technique in E-Commerce.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Anagnostopoulos, Nikolaos; Zevgolatis, Alexandros
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 09-09-2015
    The global economic crisis and reduction of internal consumption have given impetus to look for new customers outside the national borders of a company and to the adoption of new business solutions (Ministry of Development ...

  • Study of interactive marketing for electronics retail chains.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Gamaris, Nikolaos
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-09-19
    Digital media incorporate a new dimension, which overturns the rules of traditional marketing: interactivity, ie the interaction of the consumer with the message. This interactivity introduces new rules in planning, ...

  • Market types and industrial food: the case of super markets.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Dritsa, Georgia
    Thesis advisor: Xirouchakis, Fragkiskos
    Publication Date: 06-07-2009

  • How can electronic commerce be a motivation for the survival of small and medium cretan, retail trade enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Malefakis, Michail
    Publication Date: 28-02-2008

  • The retail trade industry in Greece and the European Union.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Pitykaki, Konstantina
    Thesis advisor: Arvanitis, Stavros
    Publication Date: 2018-05-04
    The aim of this study is to examine the retail trade industry in Greece and the European Union. Specifically, the main research objectives are drawing conclusions and correlations regarding the changes that emerged at the ...

  • Current techniques of retail trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Charoniti, Athina
    Thesis advisor: Stavraki, Eleni
    Publication Date: 28-02-2008

  • Franchising as a method of development for retail trade businesses in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Sifouniou, Despoina; Fragkiadaki, Evangelia
    Thesis advisor: Dimou, Eirini
    Publication Date: 18-10-2013
    Franchising or as it is translated in Greek, “dikeohrisi ”, is a special type of entrepreneurship, which has been developed rapidly not only all around the world but in Greece as well. The penetration of franchising in ...