Now showing items 1-16 of 16

  • Competitive strategies and fundamental ability in an enterprise.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Katsarou, Georgia; Pliaka, Nikoletta
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2016-12-07
    The aim of this study is to present the most representative competitive strategy according to the requirements, conditions and tools available to each company as they are shaped by the environment in which it occurs. ...
  • International economic relations and the strategic position of Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsatsaronakis, Ioannis
    Thesis advisor: Sfakianakis, Emmanouil
    Publication Date: 28-02-2008
  • Internationalization of business and marketing strategies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Paliaroutis, Evangelos
    Thesis advisor: Kopanakis, Ioannis
    Publication Date: 2017-01-26
    Within an increasingly internationalized economy where markets tend to be more and more stronger interdependence, business penetration into new markets is a catalyst for their development, as thus can provide the necessary ...
  • Acquisitions and mergers.

    T.E.I. of Crete, School of Management and Economics (SDO), PPS in Accounting and Auditing
    Authors: Afentouli, Eirini-Efrosyni
    Thesis advisor: Terzakis, Dimitrios
    Publication Date: 2018-06-05
    In modern reality, the business environment has turned into a global arena in which the economic units as a whole are forced to operate in markets outside their national borders due to the interconnectedness of the economies ...
  • Implementation and evaluation of the entrepreneurial discover process within the framework of implementation of the smart specialization strategy in the Region of Crete.

    T.E.I. of Crete, School of Engineering (STEF), IPPS in MBA for Engineers
    Authors: Daskalaki, Chrysi
    Thesis advisor: Katharakis, Michalis
    Publication Date: 2020-04-08
    The present work aims to deepen the process of implementing the entrepreneurial discovery in the framework of the implementation of the Smart Specialization Strategy in the region of Crete. In particular, the methodology ...
  • Strategic development methods for tourism businesses. Their role for the timeless attraction of customers and their satisfaction.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kalantzi, Konstantina; Papachatzaki, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 28-02-2008
  • Factors influencing the strategic promotion of condom industry in the Greek market.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Nikolaidi, Christina
    Thesis advisor: Zerva, Magdalini-Violeta
    Publication Date: 28-04-2009
  • Growth strategies of the small-medium corporations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Veloni, Konstantina; Zatse, Eirini
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2019-10-17
    The scope of this Master Thesis is to study the growth strategies of the small-medium corporations. At the early chapters we introduce the basic definitions and values of the corporate strategy, of the mission and the ...
  • Development strategies for small and medium sized enterprises in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Apokotou, Anna; Mavromanolaki, Chrysi; Papadaki, Emmanouela
    Thesis advisor: Anastasakis, Andreas
    Publication Date: 2017-12-19
    Small and Medium-sized industrial enterprises (SMEs) are the cornerstone of the economic and social improvement in a country, as they contribute to the general improvement in business competition and innovation. One of ...
  • Development strategies in cultural products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Koukoula, Aristea; Moutsa, Nertila
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2016-09-29
    The aim of the present final work is to highlight the role of strategy and its importance of the application in business to gain competitive advantage. Through the internal and external environment are presented the strengths ...
  • Development strategies in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Miranta, Marina -Tzoi; Michos, Charalampos; Papadakis, Dimitrios; Partsinevelos, Emmanouil
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-07-10
    This thesis examines the importance of business strategy. As a business to function it efficiently needs to have goals and resources based on a properly designed plan, to succeed in the competitive environment, so the ...
  • Development strategies in retail trade.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Vasilaraki, Georgia; Mavraki, Evangelia; Pournara, Alexandra
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2016-09-29
    The aim of this thesis is to study the retail trade and particularly the supermarket industry. In particular, a reference is being made to the growth strategies that a firm can use, and advantages and the disadvantages ...
  • Diversification strategies in order to obtain a competitive advantage.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Kapsoulios, Michail; Stergiou, Alexandros; Stergiou, Antonios
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-07-03
    As each author sees from his point of view the concept of strategy, there is not only a definition for strategy. However, one of the most eminent scholars of the business strategy, Porter, expressed that strategy is "the ...
  • Expansion strategies abroad.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Androulidaki, Georgia-Rafaela; Gavallias, Emmanouil; Bonataki, Manolia
    Thesis advisor: Tzortzaki, Alexia-Mairi
    Publication Date: 2017-11-24
    This thesis was aimed at presenting the strategies for expansion of certain organic businesses abroad as well as examining the prospects for the development of Greek organic products abroad. In order to achieve the purpose ...
  • Strategies of enterprises via economic crisis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsikkis, Spyridon
    Thesis advisor: Schoiniotakis, Nikolaos
    Publication Date: 2017-11-21
    Aim of present study is to develop the strategies of enterprises via economic crisis. The methodology of the work is supported in the collection of secondary data, which was collected through books articles in periodically ...
  • A comparative study of application of different strategies in supply chain (lean VS agile) - case studies of companies Toyota & Gucci.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kozhuharova, Yanina; Poritsanos, George
    Thesis advisor: Pitarokili, Stella
    Publication Date: 20-02-2013
    In recent years the interest in Logistics and supply chain management has grown and now they are recognized as the key to achieve competitive advantage on a global scale. Of course there are many different strategies for ...