Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "χιούμορ"
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The use of humor in marketing and research on how it affects consumer behavior.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-11Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ... -
Ways to use humor in humans and how it can be used therapeutically by Social Work in order the mental wellbeing of the individual: Positive aspects of humor and laughter as a result.
T.E.I. of Crete, School of Health and Welfare Services (SEYP), Department of Social Work
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Publication Date: 28-02-2008