Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "ψηφιακό μάρκετινγκ"
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The adoption of digital marketing from the greek companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-21From the beginning of 21st century the overflow of information is a frequent phenomenon. In a world that is transmitted with internet technology frequencies it couldn’t be omitted from the involvement of man in it. Over ... -
Neuromarketing, consumer’s psychology and the relation with digital marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Thesis advisor:
Publication Date: 2019-09-17For more than three decades, business marketing departments have been trying to understand the motives behind the consumer's intention or even decision to buy. What makes a product stand out and everyone asks for it? What ...