Now showing items 1-6 of 6

  • Mix Marketing of banks - The Greek reality.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Gerogiannaki, Irini-Evangelia
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 02-08-2012
    In the current season, Marketing with all its activ ities, submerges the everyday routine of all person s. All markets and services of products deal with all these ways which will attract more consumers so that they increase ...
  • Marketing - Banking mix.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vasiliadi, Katerina; Michelinakis, Eftychios
    Thesis advisor: Sifakis, Ioannis
    Publication Date: 11-02-2009
  • Level of the marketing services, provided by the Greek banks.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Finance and Insurance (Agios Nikolaos)
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Tzanakis, Chariton
    Thesis advisor: Matalliotakis, Georgios
    Publication Date: 07-08-2012
  • Banking products promotion techniques.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Katsigiannis, Panagiotis; Adramakis, Giorgos
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 09-06-2008
  • Techniques of promotion for banking products. Case study (National Bank).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodorou, Panagiota
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 18-10-2013
    The present graduation study has been created with the purpose to make the imprinting of the modern principals of promoting banking products as well as the extensive and detailed analysis of the product portfolio of the ...
  • Marketing for banking services.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Chatziathanasiou, Aikaterini
    Publication Date: 17-02-2011