Browsing ΤΕΙ Κρήτης / Tei of Crete by Keywords "guerrilla marketing"
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The ambient media and their use of the advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014Globalization and technology development created the need to employ new ways of communication in order to attract consumers’ attention. As a result, some new alternative ways of advertising and communication were appeared, ...