ΤΕΙ Κρήτης / Tei of Crete: Recent submissions

Now showing items 2441-2460 of 9332

  • The effect of the economic crisis in science of marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Seliniotakis, Dimitris; Theodorou, Christos
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 21-01-2014
    This thesis was part of our graduation preparation work and was designed to approach as much as possible the influence of the economic crisis in the philosophy of Marketing. Initially, the investigation was limited to the ...

  • The ambient media and their use of the advertising companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lyrintzi, Alice
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    Globalization and technology development created the need to employ new ways of communication in order to attract consumers’ attention. As a result, some new alternative ways of advertising and communication were appeared, ...

  • A study of integration of mobile technology and IMS for data exploitation and innovating marketing strategies development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tampakaki, Anna
    Thesis advisor: Mastorakis, George
    Publication Date: 31-05-2013
    This thesis focuses on the study and development of innovative marketing strategies that result from the integration of IMS and new mobile technologies. For this purpose, the thesis uses three basic tools, IMS, mobile ...

  • An exploratory research of the contemporary promotional strategies and marketing in B2B Greek enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koutelieri, Maria
    Thesis advisor: Antonaki, Maria
    Publication Date: 05-02-2013
    This thesis is attempting to examine and study the B2B marketing strategies which are followed by Greek businesses and how much they are depended on the purchasing behavior of their customers - businesses. To be more ...

  • Special and alternative forms of tourism in the prefectures of Heraklio and Rethymno. Investigation of the current situation and development perspective.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Siganou, Kalliopi; Vavouraki, Evaggelia
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 21-01-2014
    The purpose of this thesis is to examine the degree of development of special and alternative forms of tourism in the prefectures of Heraklion and Rethymnon in Crete, as well as alternative forms that could be developed ...

  • The Internet as a tourism marketing tool: The case of the hotel sector in Thessaloniki.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lazaridou, Aikaterini
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 26-04-2013
    The internet is one of the most recent technological inventions which people use in order to communicate as well as to get a lot of information .The internet became an important tool for gathering information and purchasing ...

  • The characteristics of advertisements that enhance the recognition of advertised products to children.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsami, Ourania
    Thesis advisor: Antonaki, Maria
    Publication Date: 12-06-2013
    The main object of this research is television advertising on shows directed toward the children. The research had a hypothesis that is set out to highlight the characteristics that hold children’s attention and make the ...

  • Investigation of current trends and issues in international tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kourouzidis, Christopher
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 16-01-2014
    Tourism is one of the most dynamically growing segments of the global economy. Being the dominant activity in many countries, it has significant multiplier effects on other sectors of the economy and contributes to the ...

  • 3D technologies and their application in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Polia, Evangelia; Baila, Anna
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    The aim of this project was to investigate the characteristics of 3D Technologies and their application in Marketing. More particularly, the project focused a) in the investigation and development of 3D applications for ...

  • The consumer perception of Greeks towards the HIV and their attitude to the AIDS'S campaigns.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Aggelaki, Alexandra; Daskalaki, Xaroyla
    Thesis advisor: Antonaki, Maria
    Publication Date: 16-01-2014
    This study deals with HIV and effort to inform citizens, in order to prevent it, through social marketing. Initially in the second chapter of this research, important concepts for understanding the subject are been developed, ...

  • Publicity's impact on children's behavior as consumers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Efstathiou, Kalliopi
    Thesis advisor: Tavladaki, Despοina
    Publication Date: 21-01-2014
    The current dissertation pertains to publicity's impact on children's behavior as onsumers. Children are not a mature part of the market and the subject "children and ublicity" should be regarded as a matter of morality. ...

  • Search engine optimization techniques.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koulaxizi, Argyri
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 26-04-2013
    Internet has become an ideal platform, not just for the promotion of website content but for promotion of products, services and businesses overall. Thousands of websites compete for visible position within search engines ...

  • The historical evolution and the using of the poster in advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Markou, Maria
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 21-01-2014
    The poster in their older form they were drawn in the hand by painters as the publicity in the course they were improved continuously because what they had undertaken professional commercial artists. Last year her development ...

  • The agricultural sector in Greece and its role at the recovery of the Greek economy.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koyrakis, Panagiotis
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 19-02-2009
    The last 20 years economic growth has been based on the construction boom in trade and services and increasing consumer habits of Greeks mainly imported goods and services from which a very small percentage of the value ...

  • Corporate social responsibility in tourist enterprises. The case of 5 star hotels in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Natsis, Athanasios
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 05-02-2013
    The aim of this diploma thesis is the analysis of the term, Corporate Social Responsibility and to explore with what way it is applied in five-star hotels at the region of Athens. The methodology used to achieve this goal, ...

  • Search engine marketing usage. Progress and effects in marketing. Strategy research, results and imput usage from consumers and marketers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Theodoropoulou, Elisavet
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 21-01-2014
    The aim of present work is to study search engine marketing and specifically the applications, the growth and the impression as means of advertising. The methodology of the study was supported by the collection of primary ...

  • University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Voskakis, George
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ...

  • The online advertising Networks and the benefits that can be gained from their use in a Small-Medium Enterprise (SME). Create an integrated advertising campaign for an SME through Google Ad words.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Korovesi, Paraskevi
    Thesis advisor: Perakakis, Emmanouil
    Publication Date: 12-06-2013
    The online advertising Networks completely changed the way the advertisements on web. These systems have enabled advertisers with limited financial means to be able to make integrated online advertising campaigns, something ...

  • Marketing of aromatic plants and essential oils in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Mavrokoukoulaki, Zacharenia
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 16-07-2013
    The aromatic and pharmaceutical plants began to be the subject of extensive study, research and treatment hardly the last years. Crete allocates the suitable climatic territorial conditions, so that it entertains cultures ...

  • Alternative forms of tourism and growth prospects agritourism and wine tourism: The case of Ierapetra.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papathanasiou, Maria
    Thesis advisor: Pappas, Nikolaos
    Publication Date: 04-12-2008