ΤΕΙ Κρήτης / Tei of Crete: Recent submissions
Now showing items 2461-2480 of 9332
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Strategic marketing analysis in the internet for three leading cosmetic companies in the world.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-12-2011In our days, the modern enterprises and organizations are facing a continuous changing and competitive environment. In this context the strategies that the enterprises adopt and utilize should be every time adjusted to the ... -
Health services marketing. The case of Greek private hospitals.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-06-2011 -
The online travel agencies as new intermediaries in the distribution process of tourist products and services.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011 -
Alternative reality games (ARG's). The use of ARG's as a tool of viral marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-05-2011 -
Animation with realistic human motion using Adobe Flash.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-07-2011 -
Promotion and marketing for certified agricultural, quality products in the region of Attika. Consumers response to Protected Designation of Origin products and Protected Geographical Indication products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-05-2012The purpose of this dissertation is to study the distribution potential of certificated quality agricultural products in the region of Attica. The Protected Designation of Origin products are those that were produced, ... -
Wine tourism in Crete. Current situation and development prospects.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-11-2011 -
Study about the design of traditional print advertising / promotion and the transition to new forms using new technologies (multichannel publishing, e-book devices, video-in-print advertising, interactive publishing etc).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-02-2011Imprinted media is one of the oldest types of advertising. As time passes, this particular type evolves due to constant developments in techniques and technologies which are available today. Updated software and printing ... -
Electronic super market: trends and needs of Greek consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-12-2011 -
Marketing to women: the religion factor in consumer behavior of women and the degree of influence.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011 -
Analysis of the advertising for tourism and hotel enterprises - evolution through the years and the use of internet.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-06-2011Tourism of a country must be qualitative. To make this possible certain conditions must be ensured. The ad is the first and indispensable condition which affects the visibility of the country abroad with advertising ... -
The use of humor and jingles in advertising. Strategic followed by advertising companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-07-2011 -
The role and importance of marketing in small and medium enterprises: the case of Cyprous.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 18-11-2011 -
Advertising services: the impact of advertising on consumer behavior in financial products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 23-05-2011 -
Crisis management and organizational culture. The case of the airline industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 05-05-2011With a view to identify the essential role of communication in times of crisis, this thesis examines the appropriate strategic tools which corporations must establish and implement in order to achieve a successful crisis ... -
The role of children in decision making about purchases in a family.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011The present research examines the role of children in family’s decision- making process. More specific, its purpose is to study the influence that children exercise in their parents, indirectly or directly, related to the ... -
Promoting higher education institutions using video. Case study of other institutions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 24-01-2012 -
Special and alternative forms of tourism in the prefecture of Evros. Investigation of present situation and development prospects.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 23-05-2011 -
The role of athletic marketing in athletic tourism, in Greece: the case of NAT WEST ISLAND GAMES in Rhodes, in 2007.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-06-2011 -
Decistion support systems in promoting food products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-11-2011