ΤΕΙ Κρήτης / Tei of Crete: Recent submissions
Now showing items 2521-2540 of 9332
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Website visitor behavior for the design with the use of eye-tracking technology and the use of the results in E-marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 22-05-2012Web wins every day more users. Websites are developed for several reasons and this is the basic element for e-makreting. Many of the tasks that formely deprived us have been replaced by applications via the Internet. ... -
Study about using flash games for advertising purposes.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-06-2012Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ... -
Effective leadership as a means of influence employee performance. The example of Johnson and Johnson in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012Through the pass of the years, a lot of definitions concerning leadership have been given. Many different leadership styles have been raised and have concerned most of the leaders, as they affected by many factors such as ... -
The optical objects of a web page and their importance to improving the user experience.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 27-03-2012The visual design is known in the printing industry since the 18th century. Over the years, evolved and today arrived in the visual design of websites. Its purpose is to attract the user through the basic five senses, ... -
Attitude of young people aged 18-24 towards advertising media and advertising. TV or Internet?
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-06-2012This research aims to investigate whether the ads influence consumer behavior of young people, aged 18-24, and from what ads (television or Internet) affected young people more. The methodology of work will be based on ... -
The influence of advertising in psychology of young consumers aged 18-24.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 14-03-2012The present research concerns the role of media and the type of advertising in psychology of youth consumers from 18-24 years. Concretely, the research negotiate the influence that the media and advertising exercise on ... -
Potentials of specialized / thematic social network services for the approach of niche markets.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-03-2012 -
Supply chain management of fresh fruit and frozen products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014The purpose of this study is to evaluate the functioning of the supply chain for fresh vegetables. Specifically, an analysis as to agricultural products and features to be fitted to allow their consumption. Furthermore, ... -
The impact of tourism development in the city of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-02-2016The tourism constitutes one of the most important economic factors of Heraklion's city and in general the island of Crete.The tourist development helps a region to its further growth. For the implementation of best solution ... -
Tourism and enviroment: Management and promotion of natura 2000 sites in the municipality of Ierapetra Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-07-2014This thesis is a study of the impacts on natural environment from the human activity and the tourist development. The implementation of policies for sustainable tourism development leads to the management of all resources ... -
Meaning, importance and application of internal marketing in one hotel enterprise. Case study at the business hotels of region Lasithiou.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The internal marketing refers to the internal environment of any business consisting of human resources, the managers understanding the importance of the internal marketing, they research, design and create the appropriate ... -
The impacts of climate change on greek tourism.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 03-06-2014The climate of each destination is an important factor which defines the attraction of a place for tourists. Millions of travelers from North Europe visit Mediterranean area during summer every year because of the ideal ... -
Web 2.0 and tourism. The case of TripAdvisor.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-07-2014Tourism products are characterized by a lack of material. The client of a tourism enterprise can not see, feel, hear or try the tourist product before purchase and consumption. He is limited just to some pictures or videos ... -
Online advertisement through banner and measuring the effectiveness.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ... -
Study of 3-D technologies on the internet.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The purpose of this project is to investigate the characteristics of 3D Technologies and their application in the World Wide Web. The advertising on the internet can bring directly results if we have the knowledge or the ... -
Online advertising effectiveness of tourism advertising and its impact on consumers decisions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ... -
A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 26-05-2015This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ... -
Location-based services in mobile devices and features offered in social media marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-11-2014The subject of this thesis refers to the Geographic Services Specification (Location-based services) to mobile devices and the possibilities they offer to Social Media Marketing. Originally objective of thesis is the ... -
The effect of social media in tourists' behavour.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014In recent years there is a rapid growth in the use of tools of Web 2.0, both by consumers and businesses. Tourism as an industry, based and depends on the movement of information, is greatly influenced by this new form of ... -
The use of music and colour in web pages and their impact to visitors
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-09-2015Nowadays, people make wide use of the internet for several reasons: for finding information, for advertising, for selling and buying goods, for social networking etc. So, the preferences of users are continuously investigated ...