Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Καπανταϊδάκης, Ιωάννης"
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Social media marketing in the cosmetics market.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-09In this thesis, we investigate the influence of social media in the cosmetics market. We examine the development of e-commerce in Greece and the parallel growth of internet marketing in the new communication environment. ... -
Social media marketing in the sector of pharmaceutical cosmetics. Case study: Natura Siberica company.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-24The purpose of this paper is to investigate the role of marketing in the social media environment as regards the pharmaceutical cosmetics sector. For the study of this object, Natura Siberica is used as an illustrative ... -
Development of mobile application geographical determination.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2018-12-20The following diploma deals with the creation and implementation of a geographic identification service application using a mobile phone or mobile device that will be available for Android, Ios, Windows phone operating ... -
Development interactive HTML5 advertising platform through GOOGLE WEB DESIGNER.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-10-2015To Google Web Designer (GWD), it is a remarkable tool for specialized programming in HTML5 recently moved and on Linux. It incorporates a range of tools for adjusting text (text), 3D objects, animation (animations), creating ... -
Development of application of geographical determination for mobile devices for Chania city.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-10-30Nowadays, technology, thanks to its rapid growth, has penetrated every aspect of everyday life with many ways. Smartphones are a technological creation that has evolved over the last few years and occupies much of the time ... -
Developing an Augmented Reality app for mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-28The technology named Augmented Reality or AR is most prevalent in the 21st century. In order for AR to be used mobile devices are necessary. The aim of AR is the simulation of artificial objects into the real world. More ... -
Online reservation platform development using Content Management System CMS.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-09-25The subject of this academic project is the design and the construction of an online platform which supports reservations using Content Management System (CMS) implemented in Wordpress. The website is about the promotion ... -
Development of the social network of students of the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24Man is a social being. From his appearance, he joined in groups with common interests and goals. He is constantly seeking to joining - recognition by groups - friends. The first means, cultivated the sociability of a ... -
Interactive advertising creation and the study of the effect of the psychology of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-10-2015The Interactive advertising is a form of promoting products and services that uses the technological advances and upgraded audio, video and image editing programs, to provide a kind of advertising that potential consumers ... -
Developing mobile application for shopping deals.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-02-02Mobile applications for smart devices have become highly popular, because they give the opportunity to it’s users to satisfy among other, their recreational and professional needs.The subject of the current thesis was the ... -
Creating and promoting an online store for nutritional supplements.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-03This dissertation presents the creating and promoting an online store for nutritional supplements, describing parallel and broader concept of e-commerce. It offers the capabilities of client profile storage, order tracking, ... -
In-game advertisining: advantages, limitations and future for advertisers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-10Advertising plays a key role in our everyday life as it surrounds us on television, the internet, radio, cinema, mobile phones, magazines. With the rapid growth of technology and media fragmentation - Social Media - as ... -
Customer Relationship Management (CRM) in mobile marketing. Mobile application development for the Department of Commerce and Marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The issue addressed in this paper refers to customer relationship management (CRM) in mobile marketing and the development of a mobile application for the department of commerce and Marketing. First of all there is a ... -
Investigation of software requirements for e-commerce applications.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-27The rapid development of the internet in recent years in conjunction with the World Wide Web have created a new reality which affects the area of electronic commerce. Through e-commerce are provided many advantages for ... -
Smart TVs and the development of application for them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015There have been notable and important steps as far as the evolution of television is conserved. It has become more sophisticated, easier and “smarter” by the new technological data. The adoption of this new technology on ... -
Smart TVs and the development of application for them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2017-11-10This diploma refers to the evolution of television over time to the going to "smart" TVs. Also, an implementation program for a Smart TV, namely Samsung, is being implemented. The first television was set up in 1946, ... -
Security of transactions in e-commerce, the case of consumers in the prefecture of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-09-02In the last decades, e-commerce, as well as all other types of electronic transactions have been spread over and covered many areas of economic activities, even if the most basic remains this of e-commerce. Transactions ... -
E-commerce evolution and factors affecting customer satisfaction.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24E-commerce in Greece is on a significant rise, especially the last few years, following the spread of internet usage and a drop in prices of internet access. At the same time, the development of various and different ... -
e-Government in Greece. Study on e-government platforms -National Electronic Procurement System (ESIDIS) Prometheus -Central Electronic Registry for Public Procurement (KIMDIS) -Transparency program initiative (Diavgeia).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24During the administrative reform in Greece, in line with successive dictates of European directives, our country is introduced into eGovernment, primarily as the use of information technologies by government agencies and ... -
The importance of responsive web design in designing modern websites.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2019-03-21The dissertation deals with the importance of responsive web design in the design of modern web pages. Moreover, it has to do with the history of responsive web design how everything started and the continuous progressive ...