Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"
Now showing items 101-120 of 178
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Relations marketing and customer relation as alternative forms of marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 09-05-2008 -
Marketing tourism enterprises with a focus on the hotel enterprises
T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
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Publication Date: 2016-05-23The paper initially reports about tourism in our country. Then stated in the hotel sector and specifically refers to the evolution of the industry, its basic characteristics, different activities, problems, trends and ... -
Destination marketing. Case study: Incredible Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-03The democratization of holidays has rendered tourism a good, accessible to all social groups. Since then, tourism has grown rapidly in recent years, transforming into one of the most dynamic and competitive sectors of the ... -
Massive food production. The nature and the role of pre-prepared food in food service enterprises and promotion strategies (marketing plan).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 29-02-2012 -
Social media to create strong relationships with consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ... -
Social media and tourism: The Facebook as a marketing tool of the european airline companies.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Thesis advisor:
Publication Date: 27-11-2013Social media refers to the means of interactions among people in which they create, share and exchange information and ideas in virtual communities and networks. In recent years companies create pages to communicate with ... -
Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ... -
Study for the utilization of social media by companies as an effective advertising tool.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-14The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ... -
Evaluation study of social networks and internet marketing in business.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-12-2015The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ... -
Review of mobile marketing applications using mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ... -
Examination of satisfaction levels among tourists in Crete.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 2019-02-05The purpose of this study was to investigate the use of the brand in destinations and to design a destination brand for the Municipality of Heraklion, Crete. More specifically, this thesis aimed to capture the components ... -
Study and analysis of marketing strategies utilizing the Instagram.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-09-15Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ... -
Case study for conference tourism and ways of development in Athens.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 26-06-2012 -
Study of adding impressive multimedia material on web pages for promotional purposes. The case of a 3D aquarium banner on fishing web page.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-06-2012In the last decade with the development of appropriate technologies (like flash) and improvement of performances, capabilities of computers and the Internet, it holds that it have begun to be used instead of2-D animations ... -
Study for performance of marketing techniques through application of smart mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-12-21The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ... -
Study of the impact of advertising on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
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Publication Date: 2017-05-24In the present diploma thesis, we analyze the influence of advertisement in children’s behavior. Children nowadays are advertisers’ main target group as they can influence the family’s purchasing habits. Our basic aim here ... -
Study of factors influencing the decision of firms to adopt international advertising unchanged for the Greek market: the case of Benetton.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-02-2009 -
Study about using flash games for advertising purposes.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 20-06-2012Advertising on the Internet is an industry with tremendous growth. More and more companies are increasing the percentage of money allocated for advertising of products or services on the internet. The reasons are obvious. ... -
New forms of business functions, the case of mobile marketing in Greece.
T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Thesis advisor:
Publication Date: 17-10-2013In recent years the development in the use of mobile phones is booming. From simple voice telephone devices, mobile phones have now become absolutely necessary items of daily use and information. Their functions continuously ... -
New methods of technology and advertising.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
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Publication Date: 12-09-2014The purpose of this dissertation is to examine the relationship between new Information Technology (I.T.) methods and advertisement. In the first chapter, we will give a definition of the term "advertisement", presenting ...