Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"

Now showing items 121-140 of 178

  • Leisure time and motivation in the use of advertising and promotion in fitness and leisure centers.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Papanastasiou, Polikseni
    Thesis advisor: Katsagkolis, Athanasios
    Publication Date: 02-06-2011

  • The role and importance of marketing in small and medium enterprises: the case of Cyprous.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Charalampous, Athanasia
    Thesis advisor: Meramveliotakis, Georgios
    Publication Date: 18-11-2011

  • The role of marketing in Greek enterprises. A case study.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Papantos, Dimitrios
    Thesis advisor: Giannakopoulou, Eleni
    Publication Date: 13-07-2014
    Nowadays, the main and basic factor for the avoidance and the resolve of economic problems is the attempt of creating a correct policy of visible objectives and well business organization. The researches have shown that ...

  • The role of the brochure in marketing tourism businesses and organizations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Polyzoi, Pigi
    Publication Date: 28-02-2008

  • The role of public relations and new technologies in the electronic display and reputation management.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Maragkoudaki, Valentini
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-05-15
    Public Relations is the communication structure between an individual or group of individuals with a wide audience in order to create mutual trust and serve common interests. The sector of public relations has a long history ...

  • The role of public relations in modern entrepreneurship.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Avramidou, Zoi; Malliari, Athina
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2018-10-25
    Public relations are the A and Z for the success of enterprises and organizations as they affect and shape the trust of the public. This thesis, after defining exactly what public relations are, has the objective to describe ...

  • The impact of marketing in tour operators.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giakoumakis, Ioannis
    Thesis advisor: Saatsakis, Ioannis
    Publication Date: 10-10-2011

  • Marketing strategies and emplementetion in casino (online and regular).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Alivizatou, Gesthimani; Kileris, Dimitris
    Thesis advisor: Tavladaki, Despoina
    Publication Date: 07-06-2012
    The issue addressed in this paper refers to marketing strategies and their implementation in casinos. Initially, it is made a substantial effort,towards the reader, in order to understand the basic concepts around marketing ...

  • Location-based services in mobile devices and features offered in social media marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Spanoudakis, Markos
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 12-11-2014
    The subject of this thesis refers to the Geographic Services Specification (Location-based services) to mobile devices and the possibilities they offer to Social Media Marketing. Originally objective of thesis is the ...

  • Financial Crisis and Marketing: A Death Rattle or a Case for Rejuvenation?

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tzani, Anna; Batali, Ioanna
    Thesis advisor: Meramveliotakis, Giorgos
    Publication Date: 07-07-2013
    The aim of this dissertation is to analyses and reveals the analytical and methodological presumptions and ramifications of the current financial crisis to the theoretical and analytical apparatus of marketing. After an ...

  • Organisation and operation of sports training facilities in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karlakis, Stelios
    Thesis advisor: Karagiannidis, Ioannis
    Publication Date: 19-06-2015
    Sport by the ancient greek motto “healthy mind in a healthy body” , consists an integral part of our civilization. The participation in sports inspire feelings of togetherness and healthy competition, whereas the individual ...

  • Sales' organizing and management.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Spyridaki, Maria-Polytimi
    Thesis advisor: Patedakis, Georgios
    Publication Date: 09-02-2009

  • Organizational charting of and enterprise with agricultural products and sanitary ware.

    T.E.I. of Crete, School of Engineering (STEF), Department of Mechanical Engineering
    Authors: Tsiknakis, Georgios
    Thesis advisor: Paxinos, Kosmas
    Publication Date: 29-05-2013

  • Descriptive study and research of young people (age of 15-18 years) in the area of Ierapetra and the role of marketing and advertising in their lives.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Venizelou, Aliki; Kontaraki, Eleni
    Thesis advisor: Dermitzakis, Emmanouil
    Publication Date: 07-12-2009

  • Cultural heritage and tourism development.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karofyllou, Maria
    Thesis advisor: Karagiannis, Stefanos
    Publication Date: 28-02-2008

  • Sustainable development, investment and marketing in hotel businesses. Case study: Ledra Marriott, (Marriott International) and Novotel, (Accor Group).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Chasirtzoglou, Maria
    Thesis advisor: Tsimitakis, Emmanouil
    Publication Date: 28-02-2012
    It has been widely noted, especially during the last decade, that considerable efforts are being made by many hotels to enhance their marketing strategies that are used, by adopting friendly – environmental policies. As ...

  • Program for the cafeteria of TEI of Crete-branch of Chania via bluetooth.

    T.E.I. of Crete, School of Applied Sciences, Department of Electronic Engineering
    Authors: Mouratis, Pantelis
    Thesis advisor: Zervoudakis, Antonios
    Publication Date: 10-02-2009
    In this study an application of bluetooth marketing method is presented concerning the informing procedure of students and administrative-teaching staff for the daily food program offered in Cafeteria of TEI of Crete in ...

  • Promotion and projection of greek wines into European Union.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Politi, Maria
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-07-08
    Knowing how important is the export of Greek products both for each individual company and for our national economy, it should principally raise awareness of what are the minimum requirements of a successful export activity. ...

  • Marketingk orientation and e-marketingk application in sports enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Tsiropoulos, Aristeidis
    Thesis advisor: Tsiotsou, Rodoula
    Publication Date: 18-11-2009

  • University advertising on facebook and developing of promotional animation, using adobe flash for the Department of Commerce & Marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Voskakis, George
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 16-01-2014
    In recent years it has been observed a change in the way events are spread. Social media contributes to that change of how information flows. The media that displays the greater appeal is none other than facebook. Social ...