Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"

Now showing items 161-178 of 178

  • Techniques of developing mobile apps and their application on marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kaliakoudas, Athanasios; Dovrou, Sofia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Smart Phones have evolved and now every person needs them. This need for everyday use has impelled the companies to develop elements that surround Smart Phones, such as mobile apps, ads, ROM et cetera. The Smart Phone is ...

  • Techniques of promotion for banking products. Case study (National Bank).

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Theodorou, Panagiota
    Thesis advisor: Makrygiorgakis, Marios
    Publication Date: 18-10-2013
    The present graduation study has been created with the purpose to make the imprinting of the modern principals of promoting banking products as well as the extensive and detailed analysis of the product portfolio of the ...

  • The technological development and innovation of telecommunications in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Koukotzilas, Ioannis
    Thesis advisor: Mastorakis, George
    Publication Date: 07-10-2014
    The purpose of this thesis is to present the technological development and innovation in telecommunications in Greece. Undoubtedly, the development of new technologies offers opportunities for the development, utilisation, ...

  • Marketing plan of a small and medium Greek enterprise: marketing services case.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kornelaki, Sofia
    Thesis advisor: Kotsyfos, Nikolaos
    Publication Date: 26-06-2012

  • The marketing of accounting service enterprises: from the quality of service in customers retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mazarakidi, Elena; Plevritakis, Rafail; Chalos, Dimitrios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-09-15
    Marketing is the main success factor in modern society, which is surrounded by a highly competitive environment. The Marketing is the factors that determines and deepen the sustainability of the business in every sector ...

  • Marketing of music businesses.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Tsakoniatis, Manos
    Thesis advisor: Psycharaki, Ourania
    Publication Date: 14-01-2010

  • The social media marketing in the field of football.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Asmanis, Panagiotis; Spanoudakis, Alexandros
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2017-11-22
    This diploma thesis explores the use of social media as a marketing tool in the field of football. Initially, there is an extensive reference to the theoretical context of social media, followed by issues concerning ...

  • The Internet as a tourism marketing tool: The case of the hotel sector in Thessaloniki.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Lazaridou, Aikaterini
    Thesis advisor: Trihas, Nikolaos
    Publication Date: 26-04-2013
    The internet is one of the most recent technological inventions which people use in order to communicate as well as to get a lot of information .The internet became an important tool for gathering information and purchasing ...

  • The marketing of telecommunication companies in Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Agios Nikolaos)
    Authors: Zacharopoulou, Georgia
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2017-05-23
    The communications industry is widely known that is an industry which is growing day by day more and more in our country. The object of this work refers to the type of marketing used by telecommunications companies in ...

  • Marketing for hotel enterprises with special reference to advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Dimopoulou, Eirini
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 31-05-2011

  • The marketing of Greek rural traditional products: The case of the bee and its products.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christakis, Emmanouil
    Thesis advisor: Kokkinakis, Emmanouil
    Publication Date: 15-09-2015
    The apiculture is a potential for rural industry with significant contribution to rural economy. The recognition of multilevel contribution has led to the need for further development and promotion of apiculture products ...

  • The marketing of the business providing accounting services: From the quality of service in customer retention

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Mavrotsoupakis, Emmanouil; Tzortzaki, Kiriaki
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 2016-06-08
    Marketing is characterized to define all over the world as a concept quite inaccessible and difficult to its definition. However, when it is combined with the accountancy, the concept is easier to be understood because it ...

  • Strategic marketing as a tool for designing sales and communication policies for national tourism organizations.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadogiannis, Konstantinos
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 14-04-2010

  • Tourism marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Smaragdaki, Theonymfi
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 28-02-2008

  • Tourism destinations and promotion from the tourism agencies.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Georgiakaki, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 25-11-2011

  • Ways to attract tourists in hotels, using the internet.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Simantiraki, Katerina
    Thesis advisor: Ringas, Christos
    Publication Date: 17-09-2009

  • The use of the structure of social networks in marketing.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Zefkilis, Georgios; Thanasia, Dimitra; Mechilli, Evgenia
    Thesis advisor: Panagiotakis, Konstantinos
    Publication Date: 2016-07-14
    Social networking on the web is very current and dynamic phenomenon, which has surpassed the boundaries of fashion and tends to become more social. Social media today in the broad area have received, is a phenomenon that ...

  • Digital applications of city guides in Crete for mobile phones. A comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Christodoulou, Errika
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2017-12-04
    This diploma thesis attempts a comparative analysis of five digital applications that have been developed as smartphone applications, mainly operating as city/tour guides. They concern cities or also wider areas around ...