Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Μαστοράκης, Γεώργιος"
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The use of internet as a tool of sports marketing and its significance for the development and maintenance of successful customer relationship.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014Internet is a global network of networks that spans worldwide. There is no specific definition of what the Internet is simply a term used to describe the connection of all these networks. Each separate network on the ... -
E-commerce and marketing in tourism
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-05-17Increasing business competition occurring in recent years, pushing the business to the abandonment of traditional methods of doing business and the adoption of modern applications. One of the most common methods is carried ... -
Social media: advantages and disadvantages of social media and addiction to them.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02In this thesis, we review the literature on social media, the way in which they are classified and how they work, and the demographic characteristics of people using them has been implemented. Based on the bibliographic ... -
Social media to create strong relationships with consumers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-24Recognizing the growing importance of social media, this thesis deals with the role they can play in relationships with consumers. The goal was to explore the relationship between social media marketing actions and how ... -
Measuring attitudes, perceptions and understanding of consumer behavior, comparing marketing with new technologies compared to conventional methods of the past.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The marketing mixture (4Ps) is used by marketers for several decades, so that the products-services that are created can meet the customer’s needs. The first time, the theory of 4P was defined as a term was by Professor ... -
Study for the utilization of social media by companies as an effective advertising tool.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-14The emergence of the internet and social media has not only enable communication between millions of people, but also has allowed direct communication to consumers with companies that produce specific goods and services. ... -
Evaluation study of social networks and internet marketing in business.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 15-12-2015The purpose of this thesis is to report to the readers what Social Media and Internet Marketing are and how they can be used by costumers and particularly by businesses. To do this the thesis is divided into two parts. In ... -
Study for the online promotion and sale of agricultural products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 04-11-2015The assignment is completed in three lessons. The first represents an introductory lesson, the second is referred to the types and components of the e-commerce and to the existed situation in Greece, while the third lesson ... -
Study of interactive marketing in social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-11-09Interactive marketing is a shift from traditional one-way forms of marketing communications to more interactive two-way communication models that encourage dialogue between a company and the consumers a company is trying ... -
Study of advertising via mobile utilizing social networking platforms.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-10-20The main purpose of this paper, is about the collection, presentation and data analysis bounded under the study of advertisements via mobile utilizing social networking platforms. This paper, in order to be considered ... -
Next generation networks' study, based on cognitive radio techniques.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 07-09-2010 -
A study of integration of mobile technology and IMS for data exploitation and innovating marketing strategies development.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 31-05-2013This thesis focuses on the study and development of innovative marketing strategies that result from the integration of IMS and new mobile technologies. For this purpose, the thesis uses three basic tools, IMS, mobile ... -
Review of mobile marketing applications using mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-08The aim of this dissertation is the presentation of mobile marketing, initially as a tool for utilizing and transferring the appropriate information and ways of transmission and promotion of the products of the companies, ... -
Study and analysis of marketing strategies utilizing the Instagram.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-09-15Techological revolution of informatics could not have such a mass appeal nowdays if it hadn’t been for the development of the internet. Computers and informatics in general provided people with amazing tools in order for ... -
Study and analysis of the effect of interactive marketing in the emotional intelligence of the consumer.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 16-01-2014The object of this diploma thesis is the development and presentation of a consummated approach of e-marketing and specifically the usage of interactive marketing nowadays, as well as its evolution through time. Additionally, ... -
Design and development of microeconomics models in order to use them in mechanisms of dynamic spectrum management in next generation networks.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 14-04-2010 -
Study of innovative marketing strategies and methods of interactive advertising (interactive marketing) in digital terrestrial television (DVB-T).
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-10-2012The objectives of this project are focused on studying, researching and developing innovative marketing strategies that will arise in the process of transition from analogue to digital video broadcasting television (DVB-T). ... -
Cognitive radio systems for dynamic spectrum managing.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 05-10-2010 -
Study for performance of marketing techniques through application of smart mobile devices.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-12-21The increasingly use of mobile phones around the world and their rapid technological development, have turned these mobile devices, from simple phones to everyday objects absolutely necessary for communication, information ... -
Study of effects of means of social networking in the children’s age.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-11-14In this research we will wander in the world of means of social networking. Through this tour we will see the small world of children through the means of social networking. We will mainly know the effects of in social ...