Now showing items 41-60 of 61

  • Tourist’s satisfaction in Platanias.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Skarantonaki, Argyro
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-09-17
    This research project is a record of tourist’s satisfaction in Platanias, Chania during the season of 2018 and especially during the months of August and September. More specifically, it is a research carried out in a ...
  • The consumer behavior of students of TEI Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Daviglaki, Eleftheria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 10-12-2015
    The study of consumer's behavior is an important tool for marketing department that contributes directly to the creation of an effective ‘strategy’, which will help the company to realize its goals. (Zigkridis, 2008). ...
  • The attitude of consumers in Santorini towards online advertising.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vavouris, Nikolaos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-11-01
    The biggest product or service in the world will not save money if consumers do not know it exists, so the ads are so important. An advertisement is an audio or visual form of marketing communication that uses an openly ...
  • Consumer behaviour and satisfaction at supermarkets in Piraeus, Greece.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Argyriou, Georgia; Ninou, Sofia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-05-10
    The aim of this thesis is to investigate consumer behavior and preferences in purchases from Super Markets in Piraeus, Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second ...
  • Consumer behavior in the supermarket.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giamalakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 09-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences inpurchases from Super Markets in Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second section ...
  • Job satisfaction: case study of TEI of Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Syntichaki, Eirini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 12-09-2014
    The aim of this thesis is to measure job satisfaction in a public, higher education organization, the Technological Educational Institute of Crete (TEI of Crete). The first section of the thesis gives the theoretical back ...
  • Job satisfaction in a local media group.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zouki, Ioanna; Kyprakis, Charidimos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 11-09-2014
    The aim of this thesis is to measure job satisfaction in a local media group. The first section of the thesis gives the theoretical back ground, while the second section presents the methodology and the results of the ...
  • Customer satisfaction from a photography store.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadopoulou, Anastasia
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-05-11
    The purpose of our research is to find out how satisfied our customers are with our products and services we provide. Our goal is to maintain our customers. In order to achieve our goal, we had to evaluate the products we ...
  • Customer satisfaction: a case of a company in food trading.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Stavrakakis, Dimosthenis
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2017-06-29
    The current bachelor thesis with title: “Customer Satisfaction: A case of a company in food trading” has a manner of discovering the level of satisfaction of Companies / Customers at the food chain. Methodologically, the ...
  • Client - patients satisfaction from pharmacies in prerfecture of Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kefala, Stamatina; Chatzoglou, Foivi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-10-2012
    Pharmacy as a profession is changing rapidly in Greece. The patient – client satisfaction starts playing a more and more important role for the business development of the private pharmacists. This thesis aims to investigate ...
  • Citizen satisfaction of Heraklion from Citizen's Service Centres (CSC).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kokkalis, Athanasios
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 09-07-2015
    The purpose of writing this study is the identification, measuring and mapping the received satisfaction of the citizens of Heraklion from the citizen service centers (CSC). The sample consists of one hundred (100) citizens ...
  • Consumer preferences in wine: The case of consumers in Central Attica.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vardikou, Georgia-Maria; Melissourgou, Paraskevi
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-07-17
    The purpose of this paper is to investigate consumer preferences in wine products and more specifically to study consumer preferences in wine products in central Attica. A questionnaire was shared for the survey. The sample ...
  • Consumer preferences in wine products: a comparative analysis.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kastanioti, Stavroula; Tsirtsaki, Chrysoula
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2019-05-17
    Redicting which wine the consumer will choose to buy is a difficult and complex process. This is because the preferences and the habits of consumers are affected by many factors. The aim of this thesis is to examine the ...
  • Consumer behavior for wine products. The case of Santorini.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Darzenta, Aikaterini
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 16-12-2015
    The aim of this thesis is to investigate consumer behavior and preferences for wine products in Santorini, Greece. The first section of the thesis gives the theoretical back ground, while the second section presents the ...
  • Greek B2B electronic markets.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gogonaki, Thomais
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 12-04-2011
  • Consumer preferences about "Smart hotels " in Crete.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Zacharioudakis, Ioannis; Zervakis, Ntmitrii
    Thesis advisor: Κουργιαντάκης, Μάρκος; Apostolakis, Alexandros; Kourgiantakis, Markos
    Publication Date: 2017-11-07
    The current survey was conducted for the purpose of dissertation thesis on consumer preferences regarding "smart hotels’’ on Crete. The purpose of the survey is to analyze and evaluate visitors' preferences for the hotel ...
  • The prospects of market research services in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mourkas, Theofanis; Kyriazis, Angel
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 29-11-2013
    Marketing research is a constituent part of a marketing plan. This thesis aims to research the current and future usage and marketing research process from the local SMEs. For the purposes of this thesis a primary research ...
  • Trends and prospects of entrepreneurship training in prefecture of Chania.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsiknaki, Maria
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 22-10-2014
    The aim of this thesis is to investigate how the SME’s in Chania, Crete, Greece adopt the business education / training for their personnel. The first section of the thesis gives the theoretical back ground, while the ...
  • The effectiveness of online advertising: the case of consumers in Heraklion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mavroforaki, Maria; Skantzaki, Markela
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 2018-03-28
    The global prevalence of the internet and the use of social media by the majority of people over the last 5 years have changed the form of traditional advertising and have virtually eliminated the strategies of the marketing ...
  • The profile of the students of the Business Administration Department for the academic year 2011-2012.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kainou, Anna; Konstantinidi, Katerina
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 17-10-2012
    The aim of the current thesis is to research the profile of the students of the Business Administration Department of the Technological Educational Institute of Crete, for the academic year 2011-2012. This work is supported ...