Browsing Πτυχιακές εργασίες / Bachelor Theses by Keywords "μάρκετινγκ"

Now showing items 81-100 of 178

  • Electronic auction of agricultural products.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Vlastakis, Georgios; Kounelakis, Iakovos; Chatzakis, Ioannis
    Thesis advisor: Papadakis, Nikolaos
    Publication Date: 2017-07-05
    In modern commerce, the trend towards an interactive e-commerce center can not leave any field that contains buying and selling products intact. The need for buyers and sellers to exchange information for better service ...

  • E-commerce and marketing in tourism

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Katsiara, Andriana; Voreinaki, Chrysoula
    Thesis advisor: Mastorakis, Georgios
    Publication Date: 2016-05-17
    Increasing business competition occurring in recent years, pushing the business to the abandonment of traditional methods of doing business and the adoption of modern applications. One of the most common methods is carried ...

  • Online toy’s store. Design-development-promotion.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kritikou, Aikaterini
    Thesis advisor: Kapantaidakis, Ioannis
    Publication Date: 2018-02-14
    This dissertation presents the operation and the development of an electronic toy store, describing parallel and broader concept of e-commerce. The pros and cons of this area are outlined, as well as the benefits that occur ...

  • Electronic marketing and tourism agencies: effects and modalities.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadomichelakis, Ilias; Filipakis, Charilaos
    Thesis advisor: Pitsouli, Esthir
    Publication Date: 01-02-2010

  • Radio commercial sound design.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Voinas, Sotiris; Gkilitsi, Despoina
    Thesis advisor: Kalozakis, Spyridon
    Publication Date: 05-10-2014
    This thesis has the objective to study the audio content on radio advertising and creating standards that lead to a successful outcome. By successful outcome we mean a final advertising with the ideal rates of impact and ...

  • Establishment and operation of a contemporary tourist agency.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Papadogianni, Ioanna
    Thesis advisor: Komporakis, Emmanouil
    Publication Date: 09-02-2009

  • Establishment, organization, business operation (Special mention in Marketing).

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Tsikandylakis, Diomidis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 12-02-2015
    The meaning of the term organization has not been clearly comprehensible even nowadays, although many are the scientists who have set their thinking on it. In my opinion, the term itself plays an important role in the ...

  • Creation of a business plan for a small-medium enterprise on the restaurant and leisure sector.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Kapernaros, Stavros
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 2016-07-11
    The following diploma thesis concerns the setting up of a business plan for a small-medium enterprise which belongs to the competitive sector of eating establishments and entertainment. It presents on a great scale the ...

  • Marketing plan for an enterprise of electronic material.

    T.E.I. of Crete, School of Engineering (STEF), Department of Electrical Engineering
    Authors: Malandrakis, Ioannis
    Thesis advisor: Papoutsakis, Charalampos
    Publication Date: 29-03-2012

  • Marketing plan for an enterprise of electronic material.

    T.E.I. of Crete, School of Engineering (STEF), Department of Electrical Engineering
    Authors: Kourmadias, Evangelos
    Thesis advisor: Papoutsakis, Charalampos
    Publication Date: 27-11-2013

  • Cretan diet and gastronomy as a marketing tool in the Greek tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Lilimpakis, Stylianos
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 12-03-2015
    The purpose of this assignment is to show the emergence of the Cretan diet and gastronomy which haw as a result been incorporated into the marketing of Cretan tourism. For the boost in the competitiveness of the Greek ...

  • Communication and how it begomes more effective.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Mpoumaki, Maria; Panagiotaki, Elisavet
    Thesis advisor: Trichas, Nikolaos
    Publication Date: 14-04-2010

  • Marketing - Banking mix.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Vasiliadi, Katerina; Michelinakis, Eftychios
    Thesis advisor: Sifakis, Ioannis
    Publication Date: 11-02-2009

  • Event marketing: The case of international scientific conference.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Boumakkou, Magdalini; Pyliari, Sofia
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-05-15
    In this research paper are defined, analyzed and presented the methods used for the organization of events and more specifically the organization of scientific conferences of an international character. Inside the paper ...

  • Marketing and consumer behavior in tourism.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kefala, Maria
    Thesis advisor: Apladas, Georgios
    Publication Date: 27-11-2013

  • Marketing and emotional intelligence.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
    Authors: Roumeliotaki, Maria
    Thesis advisor: Astroulakis, Nikolaos
    Publication Date: 2018-07-25
    Emotional Intelligence (EQ) is a new field in the science of psychology with an influence on Marketing approaches. The field of emotional intelligence has attracted interest, not unfairly, in behavioral sciences. As we ...

  • Mass e-mail marketing.

    T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
    Authors: Bompetsis, Georgios
    Thesis advisor: Vidakis, Nikolaos
    Publication Date: 2017-12-04
    The aim of the degree was the study of electronic mail marketing methods and the implementation of web applications for its correct use. The application makes use of new technologies, methodologies and tactical of ...

  • Marketing in small and medium enterprises.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Karvounakis, Georgios; Kokolakis, Ioannis
    Thesis advisor: Fragkoulis, Antonios
    Publication Date: 26-11-2014
    The necessity of marketing a key role not only in large companies, but also small businesses and this is due to their efforts to become viable and competitive. This need, which aims efficient organization and management ...

  • Marketing in accounting firms: quality of services and customer retention.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Accounting and Finance
    Authors: Giagkos, Dimitrios; Grigoriadis, Alexandros; Karniaouras, Georgios
    Thesis advisor: Tsoukatos, Evangelos
    Publication Date: 02-11-2015
    Introduction: In the conduction of this specific work and research, a general reference with central issue to the marketing services in our country and particularly in enterprises that offer accounting services is accomplished. ...

  • Marketing in Greek discography.

    T.E.I. of Crete, School of Applied Sciences, Department of Music Technology and Acoustics Engineering (in Rethymno)
    Authors: Papadopoulou, Dimitra; Chrysidis, Alexandros
    Thesis advisor: Reizoglou, Kyriaki
    Publication Date: 29-02-2008