Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Μαστοράκης, Γεώργιος"
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Logistics in the super-markets sector in the country of Argolida.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014It is obvious that we are living in an era where rules in competition are much more different than those in the past. A new interpretative prototype of competition rises, where logistics and the supply chain network more ... -
Logistics-supply chain and its effect on health care.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-30This thesis has been the subject of our study for a long time and we believe that due to the importance of the subject it will be a very important springboard for our further course in the industry. More specifically, the ... -
Marketing and how it impacts on children.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 06-11-2015With this research we will discover the world of advertising. Through this tour of child advertising should know the effects on children. Specifically, we will study how they perceive children ads, the negative implications ... -
Search engine marketing usage. Progress and effects in marketing. Strategy research, results and imput usage from consumers and marketers.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 21-01-2014The aim of present work is to study search engine marketing and specifically the applications, the growth and the impression as means of advertising. The methodology of the study was supported by the collection of primary ... -
Social media marketing. The exploitation of social networks and gadgets in the context of marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-25For every average person, the internet is the primary source of information. Every day, more and more people prefer it for their information. The internet has transformed information into a key marketing component with the ... -
Resolution of advertising ways and proper use of marketing on business, based on consumer behavior.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-07-02The work presents and analyzes the ways and techniques of developing and designing an ad, linking promotional activities between marketing departments with the results of consumer behavior research, and the importance of ... -
Evaluation of the IP/DVB platform for offering quality of service.
T.E.I. of Crete, School of Engineering (STEF), Department of Informatics Engineering
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Publication Date: 01-07-2009 -
Online advertising effectiveness of tourism advertising and its impact on consumers decisions.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 08-09-2015The main objective of this thesis is to investigate the advertising effectiveness in one of the most important sectors of the Greek economy, the tourist industry combined with the relatively new form of advertising, the ... -
Supply chain management of fresh fruit and frozen products.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 07-10-2014The purpose of this study is to evaluate the functioning of the supply chain for fresh vegetables. Specifically, an analysis as to agricultural products and features to be fitted to allow their consumption. Furthermore, ... -
A case study of the implementation marketing promotional mix in non profit organizations of social and humane services. Case study "The Smile of the Child".
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 26-05-2015This thesis explores the involvement of Non Profit Organizations social and humanitarian services with marketing and furthermore the components composing its Promotion Mix. Primary research is conducted in a specific case ... -
Determination of the degree of influence of sports marketing on the behavior of the sports consumer in Greece. Case study of young people aged 16-26 years old.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-20This paper, determines the degree of influence of sports marketing on the behavior of the Greek consumer, the general social phenomenon of consumer behavior is analyzed. Sports marketing is a distinct part of marketing due ... -
Human resource management. The effect of the strategic marketing and the effect of the social media.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2017-07-25This paper attempts to define human resources management as well as the marketing strategies being followed for its accomplishment. The paper consists of two parts. The first parts refers to the definition of human resources ... -
Meaning, importance and application of internal marketing in one hotel enterprise. Case study at the business hotels of region Lasithiou.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015The internal marketing refers to the internal environment of any business consisting of human resources, the managers understanding the importance of the internal marketing, they research, design and create the appropriate ... -
The use of humor in marketing and research on how it affects consumer behavior.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-11Humor is an integral part of communication and holds an important place in advertising, as it establishes a connection with pleasant feelings. The challenge for businesses is to determine if pleasant climate of humorous ... -
Online advertisement through banner and measuring the effectiveness.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-09-2015This thesis examines the effectiveness of online advertising through banners, in an effort to determine whether this technique helps in promoting their products to anyone interested. The first chapter is an overview of the ... -
The development of e-marketing in greece through the public relations and media social networking.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 10-12-2015Object of study of this thesis is the analysis of three concepts: e-marketing, public relations and social media. In the next three chapters that follow will detail study these concepts and that is involved in each and ... -
The effect of social media in public relations.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-10-2015In this diploma thesis on “The effect of social media in public relations”, attempted an in-depth analysis of two basic terms, “social networks” and “public relations”. Also, we made a detailed description of the way that ... -
The importance of e-marketing in the tourism industry.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2016-07-11In the context of this thesis we will analyze Online marketing (e-marketing) and its importance for the modern tourism industry. Initially we will make a historical reference to the Internet and then we will analyze the ... -
The contribution of social networks to the promotion of tourist destinations
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-10-30This senior thesis examines the degree of contribution of social networks to the promotion of tourist choices. To achieve the ultimate goal, the present work consists of six chapters. The first chapter presents the basic ... -
The contribution of new technologies in tourism marketing.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 2018-01-12Technology and tourism have been going on for years. Since the 1980s, Information and Communication Technologies (ICT) have transformed tourism around the world. Tourism as an international industry and as the largest ...