Browsing Πτυχιακές εργασίες / Bachelor Theses by Advisor "Lydaki, Dimitra"
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Study of the value of the mark (brand equity) from the client side in the automotive industry in Greece. Case study: the value of the sign in small cars.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 12-03-2010 -
The role of athletic marketing in athletic tourism, in Greece: the case of NAT WEST ISLAND GAMES in Rhodes, in 2007.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Marketing (in Ierapetra)
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Publication Date: 09-06-2011