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  • Measuring service quality and examination of the SERVQUAL method. Case study "Geusinous".

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Tourism Management
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Kakaki, Sofia
    Thesis advisor: Apladas, Georgios
    Publication Date: 23-12-2013
    The evaluation of customer satisfaction is the primary goal for any service business especially if you want to survive in this increasingly competitive market. Providing quality services is an important prerequisite for ...