Now showing items 1-1 of 1

  • The contribution of public relations in the development of companies.

    T.E.I. of Crete, School of Management and Economics (SDO), Departement of Business Administration
    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Chronopoulou, Evgenia
    Thesis advisor: Komporakis, Emmanouil
    Publication Date: 28-02-2008
    What does the term "public relations" mean? Public relations include a group of duration activities in order to assure the public image of the company. Publich realtions assist the public to understand the company and its ...