Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Georgilaki, Marianthi"

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  • Consumer's behavior research for wine products in Crete

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Garefalaki, Aikaterini; Georgilaki, Marianthi
    Thesis advisor: Apostolakis, Alexandros
    Publication Date: 2016-06-16
    The aim of this research project is to investigate the consumer preferences/trends for wine products in the prefectures of Chania and Heraklion on the island of Crete. The aim of the research was fulfilled through primary ...