Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Gergeraki, Zoi"

Now showing items 1-1 of 1

  • ATL and BTL marketing and their efficiency research.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Gergeraki, Zoi; Koliavasili, Maria
    Thesis advisor: Dimou, Eirini
    Publication Date: 2018-01-09
    Advertising is regarded as an indirect form of persuasion, which draws the consumer’s interest and attention, focusing on providing information or on the emotional appeal to them as regards the particular characteristics ...