Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Giamalakis, Konstantinos"

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  • Consumer behavior in the supermarket.

    T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
    Authors: Giamalakis, Konstantinos
    Thesis advisor: Kourgiantakis, Markos
    Publication Date: 09-03-2015
    The aim of this thesis is to investigate consumer behavior and preferences inpurchases from Super Markets in Attiki, Greece. The first section of the thesis gives the theoretical back ground, while the second section ...