Browsing Πτυχιακές εργασίες / Bachelor Theses by Author "Syrigonaki, Anna"
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Research about the marketing implementation in the hotels of the city of Heraklion.
T.E.I. of Crete, School of Management and Economics (SDO), Department of Business Administration (in Heraklion)
Authors: Syrigonaki, Anna
Thesis advisor: Dimopoulou, Eirini
Publication Date: 2019-07-02Nowadays, the importance of Hotel Marketing and a well-coordinated promotional strategy are indisputable some major factors that affect the sustainability of a hotel. In Crete in recent years, we have seen quite concerted ...
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